Lifree comes from our aspiration of freedom for Life - life free from pain and worry.
Lifree was born from the belief to support people who would like to live their own healthy life regardless of their age from excretion care perspective. Today, Lifree is the most popular adult diaper brand in Japan and they're continuing to evolve.
About the Logo of Lifree
Heart shaped logo symbolizes this aspiration. The purple line on the left represents the will to live of the care receiver, and the pink line on the right represents the care giver supporting with a warm heart. Red represents a life full of love, blue represents freedom, and white represents equality and normalization.